The Difference
Our Approach
Every partnership begins with alignment. We evaluate manufacturers against 7 core values before bringing them into the CHIME family.
Our Approach
How We Select Partners
Every partnership begins with alignment on our 7 Core Values. We evaluate shared purpose, relationship energy, design commitment, market strength, innovation, operational excellence, and long-term growth potential before bringing any manufacturer into the CHIME family.
This rigorous curation ensures our customers always have access to the best products, the most responsive service, and the strongest warranties in the market — reducing risk while expanding design possibilities.
Shared Purpose
Shared design and sustainability values, trust-driven representation, high integrity, collaborative energy.
Relationship Vibration
Natural relationship energy, trust, mutual respect, communication, co-creation, honesty, ability to have hard conversations.
Design & Brand Promise
Elevates brand narrative, protects design intent, uses digital tools for storytelling, prioritizes user insights and market trends. SAY/DO ratio is high.
Market Capability
Strength of market presence, willingness to personalize engagement with key players, ability to provide relevant marketing collateral, & collect key insights to support pioneering regions.
Innovation
Proactiveness and agility in investing in new technology, product development and adapting to change.
Operational Excellence
Responsiveness, ongoing communication, quality of processes, efficient logistics, and reliability.
Growth Potential
Scalable potential co-investment in growth long-term wins.